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With so many hardware options available and software upgrades so frequent, the current consumer electronics space can be difficult to keep up with.

Whether it’s for business purposes or for home entertainment, maintaining up-to-date electronics has become an expensive and time-consuming proposition.

Our investment in tech-subscription service Cinch is an acknowledgment that consumer convenience should drive success in this market. Cinch users have the option to rent a variety of consumer electronics on either personal or business plans, and to upgrade, return or purchase devices as needed.