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Mr. Saturday

Mr. Saturday’s bold execution is exactly the kind of approach 001 looks for. Founded in 2017 by Creative Director Joey Gollish, this luxury streetwear brand with an emphasis on storytelling began its life selling directly to consumers through its e-commerce platform and occasional popups.

Whether at its original flagship location in Toronto or taking the stage at international events such as Paris Fashion Week, Mr. Saturday’s unique approach to fashion retail, creative partnerships and flare for retrofuturist Americana have resulted in sustained engagement from consumers, media and industry insiders alike.

In the competitive and ephemeral world of fashion, distinction matters.

Dans Le Bains at Paris Fashion Week

Mr. Saturday debuted its latest collection, dubbed “Dans Le Bains”, at Paris Fashion Week Fall/Winter 2023. The name is an homage to local nightspot and cultural mainstay Les Bains Douches. You can view the complete collection here.

Gallery Wall

A look at “Gallery Wall”, courtesy of Mr. Saturday’s Founder and Creative Director Joey Gollish.

On September 10-11, 2022, this two-day popup was billed as “a museum dedicated to the wearable museum that we’re creating,” and featured a live screen printing workshop, runway film screenings and live music from Toronto DJs.