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Tyson 2.0

Differentiating yourself as a new player in today’s oversaturated cannabis market takes a competitive edge. Tyson 2.0 is a premium cannabis brand formed with legendary boxer, entrepreneur and cultural icon Mike Tyson.

In an October 2021 interview with Forbes cannabis writer Amanda Siebert, Tyson credited personal cannabis use with substantial improvements in his own wellbeing, both mental and physical.

With bold choices in branding and product design that are generating sustained interest, Tyson 2.0 is well positioned to continue captivating cannabis enthusiasts and engaging sports-related media.

Conference & Dispensary Appearances

We like Mike. And we aren’t the only ones. Legendary boxer and TYSON 2.0 founder Mike Tyson’s store takeover at MedMen during MJBizCon in Las Vegas and in-market visits in Michigan drew fans and customers eager for a meet and greet with the man himself.

With more celebrity cannabis brands popping up in a crowded market, authenticity matters. We’re confident that delivering great products, demonstrating leadership and giving love to those who support them will continue to define TYSON 2.0’s success.